Senior Designer for Girls Apparel led the design team to expand beyond denim by offering various core tee silhouettes, fashion tops, and dresses. Discovered white space opportunities such as jumpsuits and performance features in denim, Elevated products by conducting monthly market research, and performed deep dive analysis by dissecting fabric content, softness, stretchability & recovery. Initiated our team to design & present by assortment. Designed with the intent for both US & Global partners, and for various price tiers.

All Graphics were driven by Levi’s Corp’s seasonal directions and led by our in-house Graphic Team translated for the kids’ market.